When you glance at the ingredient list on most skincare products, you’ll most likely always find aqua at the top. It sounds refined but it simply means water and it’s position on the label reveals that the formula is largely made of it.
But the moment water enters a formulation, a cascade of additional ingredients must follow: preservatives, stabilisers and emulsifiers, all required to keep the water from spoiling. While there are a few natural alternatives, the vast majority of conventional skincare relies on synthetic chemicals that offer little benefit to the skin itself.
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Wonderful waterless hydration
Why water based formulations fall short
Otherwise known as surfactants, emulsifiers are there solely to force oil and water to blend. This dish soap or laundry liquid. These ingredients are excellent at dissolving grease, but on the skin they disrupt your natural barrier in the same way.
The result, products intended to hydrate may actually leave skin depleted, stripped of it’s protective lipids, and in need of even more moisture.
Emulsifiers
Any product containing water must include preservatives to stop bacterial growth. But many commonly used preservatives are known irritants. Your skin’s surface hosts a delicate microbiome, beneficial bacteria essential for balance, resilience, and overall health. Harsh preservatives can disrupt this ecosystem, often leading to dryness, sensitivity and imbalance.
Preservatives
In many traditional skincare formulas, thickening agents and fillers are used not for the benefit of your skin, but simply to create a certain texture or to make a product feel more substantial. These ingredients add volume not nourishment.
Fillers can dilute the potency of active ingredients. Synthetic thickening agents are often used to mimic richness or creaminess but can sit heavily on the skin, clog pores or create a film that disrupts natural function.
Thickening agents and fillers
Every product we create is a pure, concentrated blend of nutrient rich plant oils, butters and beeswax, nothing diluted, nothing unnecessary.
Our formulations require no synthetic chemicals, allowing the skin to retain it’s natural integrity while benefitting from potent botanical nourishment.
These ingredients work in harmony with your skin’s microbiome, supporting it’s flora rather than fighting it. They lock in moisture, deliver essential lipids, and allow the skin to breathe freely.
The result is skincare that truly performs - luxurious, intelligent and compromisingly pure.
