Skin ageing is primarily influenced by oxidative stress which is an imbalance caused by free radicals. These unstable molecules can damage skin cells, diminish collagen, and reduce elastin, leading to a complexion that appears dull, fatigued and marked by visible signs of aging such as fine lines, wrinkles, sagging, and a delicate, crepey texture.

To safeguard the skin, potent antioxidants are essential. These are abundantly found in plants, botanical oils, buttes, and beeswax. In contrast, many mainstream skincare formulations rely on synthetic ingredients that can disrupt the skin’s natural harmony. Reducing your exposure to these unnecessary additives and choosing natural skincare is a powerful step toward promoting healthier, more balanced skin.

Natural ingredients can significantly enhance your skin’s texture, strength, and overall resilience. It’s also worth approaching bold claims with caution - many conventional moisturisers, for example, contain humectants to draw moisture into the skin but lack the necessary occulsives to lock it in, ultimately leaving the skin more dehydrated.

Every product we create is crafted with carefully selected, undiluted, high performing natural ingredients, ensuring you are treating your skin with the purest, safest, and most effective care possible.